About the owner

Growing up chasing waves off the coast of Ventura, California, I found a love for being in and on the water from the beginning. After serving twenty years in the U.S. Coast Guard as a Helicopter Rescue Swimmer, I’ve been able to experience life on all the coasts in our beautiful country. The most unique being Sitka and Kodiak island in Alaska. Both islands and their close knit communities gave me a whole new love for life and adventure on the water. Since 2015 the “Third Coast” of Lake Michigan is what my family and I have made home. The vast array of islands, rivers, and coastline in Northern Michigan brings an endless amount of places to explore on a paddle board… absolutely love home here in Traverse City.

-Jon Houlberg

paddle | endeavor | pursue